Ready to break your limiting beliefs?

Are you ready to take your fitness to the next level? Tired of setting goals that never get met?

Through both private coaching and workshops, my goal setting principles have helped many athletes and non-athletes achieve their goals in myriad aspects of their lives.

I’m honoured to support people in creating goals that have helped them to lose weight, get their muscle ups, get a book published, start a business and much more.

In my Goal Setting sessions, I walk participants through the fundamental steps to achieving goals, principles that can be applied to all aspects of life, whether it be CrossFit related, or for other fitness, career, personal or financial dreams.

Contact me to book a one-on-one coaching session, or my Goal Setting workshop at your business. Less than 2% of the population discover what they are truly capable of…come join me for the journey!


Ideal for groups of 10-30, this fast paced 2-hour workshop takes participants through the process of creating their own SMART goals.

  • Identify past barriers to success.
  • Create a plan to identify and overcome barriers.

Pricing starts at $275.00

Contact me to book a workshop at your business. 

One on One Remote Coaching

Custom designed programs suited to your specific needs. Includes 4 one-hour Skype or phone meetings + unlimited email access.

  • Goal Setting
  • Key Driver Review
  • Vision Creation
  • Accountability

$225.00 per package

(How does it work? Follow along on Michelle Findlay’s journey to a half marathon!)

“The Goal Setting workshop was very informative. Bruce’s ability to help you map out a solid and realistic plan to ensure you achieve your goals was very beneficial to our members. He has a great energy. You could feel that he truly cared about what everyone’s goal was, and how they were setting themselves up to succeed in achieving them.”
– Jennifer Nichol, Owner, CrossFit Indestri

“We like to add value to our client’s gym memberships whenever possible. Bruce’s goal setting seminar was a great way for our clients to remind themselves why they work so hard both in and out of the box. It fired them up for the year ahead and gave them a valuable tool to use in the weeks, months, and years to come. Everyone came in the next day ready to work hard and excited about the future.”
– Mike McConnell, Owner/Head Trainer, CrossFit Orillia

“Bruce hosted a Goal Setting Seminar in our gym, CrossFit M3, this past summer and it was a great success. Bruce brings along a wealth of both life and CrossFit knowledge and enthusiasm which keeps the seminar super fun and engaging. The principles that he talks about can be applied not only to furthering your CrossFit goals but are applicable to all areas of life, which make this seminar suitable for absolutely everyone. We would definitely have Bruce back again!”
– Margaret Kimball-Lefave, Owner/Head Trainer, CrossFit M3

“I met Bruce during a goal setting session at CrossFit Newmarket in early 2017 and let me tell you it was the beginning of an enlightening journey of self discovery. I had a number of health/life goals in mind and had been thinking about coaching for some time but wasn’t entirely sure of what I wanted or needed. What began as a simple goal setting exercise with Bruce became so much more…a path to self-discovery with a large dose of accountability. Bruce helped me understand more clearly the kind of thinking that was sabotaging and holding me back from making real concrete and positive steps towards establishing a healthy lifestyle – one that would enable me to better manage my stress and feel well on a daily basis. Bruce has an amazing capacity and a no-BS approach to coaching – he is exactly what I needed to make the leap to fully reach for and embrace my health goals. He’s tough but incredibly authentic and kind which is what makes him so great at what he does. I am so appreciative of his knowledge and wisdom (not to mention his humour) and look forward to working with him again.”
– Karen Spiers

“Bruce, you are a truly powerful, life-changing influence for me. At a time when I wasn’t clear on the direction I was headed, you challenged me, helped me to expand my vision and dream big! Your passion for others is contagious. Thank you, forever grateful for you and the impact you’ve made on my life!”
– Gordana Jakopcevic, Writer + CrossFit & Mindset Coach

Visit the testimonials page for more insights from coaching clients and workshop participants.